Pineider

Sitting comfortably between Bond St. and Savile Row, Pineider of 3 Clifford St is a renowned Italian brand known for its luxurious stationery and writing instruments. Established in Florence in 1774, Pineider combines traditional craftsmanship with modern design, offering high-quality paper products, leather goods, and elegant pens.

Client
Pineider
Type
Retail Space Design
Year
2023
A luxurious store interior featuring Pineider's exquisite wooden display cabinets filled with bags, accessories, and neatly arranged boxes. A dark green counter is on the right, and the wooden floor adds warmth to the scene. Soft lighting creates an elegant atmosphere.

PROJECT BRIEF

A decorative horizontal gold line with symmetrical curves and a central abstract design, set against a brown background.
Pineider, the iconic Italian brand known for its luxury stationery, writing instruments, and leather goods. New Spec Interiors was then selected to collaborate with the principal contractor on the fit-out of their new flagship store in the heart of London’s Mayfair. Situated between Bond Street and Savile Row, this prestigious location reflects Pineider’s longstanding legacy of Italian craftsmanship, elegance, and timeless design. Established in Florence in 1774, the brand is renowned for offering meticulously crafted paper products, premium leather accessories, and exquisite writing instruments.
For the Pineider flagship store, the goal was to create an immersive, sophisticated retail environment that captured the essence of the brand’s heritage while also appealing to a contemporary, discerning clientele. New Spec Interiors was honoured to work alongside the principal contractor to bring this vision to life, executing a comprehensive fit-out across both the ground floor and tanked basement of the building.

Design Vision

The Pineider flagship store was envisioned as more than just a retail space—it was to be a refined, immersive experience that conveyed the brand’s luxurious identity. The design needed to evoke a sense of craftsmanship, timeless beauty, and sophistication, creating an atmosphere where customers could fully appreciate the intricacy of Pineider’s products in a setting that felt both modern and rooted in tradition.
The design called for the ground floor to primarily feature bespoke joinery installations and refined decorative elements, while the basement was to serve as functional space for storage and staff. The challenge was to ensure that the basement, although functional, maintained the same aesthetic quality as the retail area. This required a careful and thoughtful approach to both design and construction, ensuring that the store’s overall look and feel would be cohesive, luxurious, and aligned with Pineider’s storied legacy.
A stylish retail space for Pineider showcasing a sophisticated fit-out, featuring wooden display cabinets and glass-topped counters. The interior highlights luxury items and is illuminated by modern track lighting, enhancing the elegant atmosphere of the store.
A Pineider retail space featuring a luxurious fit-out with leather bags displayed on illuminated shelves against a soft green backdrop. The room includes a vintage-style wooden desk and a glass display case, enhancing the high-end shopping experience.
A stylish Pineider retail space featuring a modern fit-out with glass shelves displaying colorful stationery, a black briefcase, and an elegant watch box. The room has light green walls and wooden flooring, with shelves filled with neatly arranged products.
A boutique interior with green walls, wooden floors, and track lighting sets the stage. A central dining table showcasing Pineider accessories is surrounded by displays of bags and framed pictures. In the background, a staircase leads to an upper level.
A luxurious Pineider retail store showcasing a sophisticated fit-out with sleek wooden display cabinets and contemporary shelving. The store features a wide range of high-end leather goods and accessories under soft, ambient lighting that highlights the elegance of the products.

CONCLUSION

A decorative horizontal gold line with symmetrical curves and a central abstract design, set against a brown background.
The Pineider flagship store at 3 Clifford Street now stands as a beacon of luxury, offering a refined and elegant environment that perfectly reflects the craftsmanship, quality, and heritage of the brand. From the bespoke joinery to the flawless finishing work, New Spec Interiors, in collaboration with the principal contractor, successfully brought Pineider’s vision to life.
The result is a store that is both a celebration of Pineider’s illustrious history and a modern interpretation of luxury retail. By combining precision, craftsmanship and an unwavering attention to detail, New Spec Interiors helped create a space that is not only visually striking but also functional and immersive—a true reflection of Pineider’s legacy and commitment to excellence.